Thoughts on Growth, Marketing & Product.
Most growth strategies are borrowed from companies that look nothing like yours. I write about what actually works — ecosystem marketing, creator-led channels, and the thinking behind growth that compounds.
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Ideas on growth that actually stick
One email when I publish something new. Ecosystem marketing, creator strategies, and the thinking behind SaaS growth, from someone who's built it, not just studied it.
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Zac Culpan
I've spent my career at the intersection of marketing and product — figuring out what makes growth stick. Currently Head of Marketing at Narrative, moving to Head of Product at OneRoof (NZME).
I'm also working on something in the ecosystem marketing measurement space — the infrastructure most growth teams need but rarely have.
Ecosystem Marketing Creator Marketing SaaS Growth Product Strategy