I'm Zac. I'm a marketer and product operator based in New Zealand, currently Head of Product at OneRoof (NZME) and working on a project in the ecosystem marketing measurement space.
Before this, I was Head of Marketing at Narrative, where I spent three years building the brand and growth engine for an AI-powered photo culling tool used by professional photographers worldwide. That's where most of my thinking on ecosystem marketing, creator partnerships, and community-driven growth comes from.
I've also helped build and grow other great companies across SaaS, fintech, and digital products, including Poliigon (working alongside BlenderGuru), BetterSaver, and Vend.
What I write about
- Ecosystem marketing — building growth through communities, partnerships, and trust
- Creator & influencer marketing — measurement, ROI, and what actually works
- SaaS growth — strategy and frameworks for early and mid-stage companies
- Product iteration — shipping fast, testing with intent, and building the habit of learning at pace
Everything here comes from real experience. If I haven't done it or seen it first-hand, I don't write about it.
Get in touch
Best place to reach me is LinkedIn.