I've spent my career at the intersection of marketing and product — figuring out what makes growth compound. Currently Head of Marketing at Narrative, a SaaS startup, and moving into Head of Product at OneRoof, the real estate platform owned by NZME.
On the side, I'm building a startup focused on ecosystem and creator marketing — helping companies grow through communities, partnerships, and creator-led channels rather than paid acquisition alone.
What I Write About
- Ecosystem marketing — why the next moat isn't features, it's networks
- Creator marketing — what actually works, and what's just attention arbitrage
- SaaS growth — frameworks for sustainable growth in B2B
- Marketing → Product — what each discipline borrows from the other
Get in Touch
The best place to reach me is LinkedIn. Always happy to talk growth, creator marketing, or ecosystem strategies.